You’ve made your bed.  Now sleep in it.

LinkedIn is for Business!

Salespeople have tools.  Just like a carpenter, electrician or roofer.  LinkedIn is one of Sale’s tools.  If you decided to build a LinkedIn profile, then understand what you’ve gotten yourself into.

At least once a week I read a post from a non-Sales executive complaining that they are being contacted unsolicited by someone trying to sell them something.  No kidding!  What a shock?

It’s as if they think that the sales reps at the company they work for aren’t doing the same thing to others on LinkedIn.  But that’s OK.  As long as a sales rep doesn’t contact me.  My guys can do it.  But don’t bother me.

I know I’ll be barraged by the “pick up the phone” gang.  And maybe from the email marketing contingent.  I get that.  As I said, LinkedIn is one tool in the belt.  It can’t be relied on to make quota.  Every mode of communication must be applied to pipeline building and sales in general.

But LinkedIn will be used by sales reps to contact people they don’t know.  It’s a fact of your professional networking life.  If you are in the position of influencing a sale or happen to be a decision maker, change your thinking.  You put yourself out there by building a profile.  Just because you only did it to get a better job doesn’t mean a sales rep is going to ignore you.

One last point.  Since you thought that accepting every invitation you ever received was such a clever idea, we’re going to contact you to get to your network.  So those 5,000 people you’ve never met, spoke with or even know, we’re going to contact you for that too.

Sweet dreams.

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