A Networking Strategy
Don Corleone gained the trust of his network and made a mark on his industry by employing a simple philosophy.
If you do for others, you will get something in return. It’s only a matter of time.
When networking to generate business for you or your company, providing an introduction, reviewing and critiquing a document, or simply providing a sounding board for an idea costs little to nothing. Helping out someone in your network or even a colleague of someone in your network is always a good thing.
Identifying and contacting executives who may be decision makers is critical in Sales. One strategy that has consistently worked for me was offering my experience, contacts and expertise to my colleagues when asked. Perhaps someone wants an introduction from me. Or they have an idea in which they want a salesperson’s perspective. I’m always happy to provide whatever I can reasonably do to help. Reciprocation is usually available when requested.
I have found that, for the most part, professionals understand the Don Corleone brand of networking. Negative responses when requesting similar acts from colleagues are few and far between.
Don Corleone’s empire was built on this premise along with some questionable business practices. Still, we can learn a lot from his networking skills.