Your vocabulary is the greatest weapon you have. The power of the “word” is extraordinary. When used properly, a phrase or even a single word can make all the difference in your success. The key to harnessing this kind of power is simple, “think before you speak”! Arm your mouth only with words which are compelling and impactful when presenting, meeting or simply conversing.
How do you respond to the question, “What do you do for a living?” Do you say, “I’m in ad sales” or similar? Or do you say, “I’m responsible for the success of businesses in my community”.
We have all heard a salesperson trying to set an appointment in this manner: “Hi Bob, we’ve got a new product that you might find interesting. Do you have a few minutes for me to come by and show it to you?”
Now compare that to: “Hi Bob, we’ve just launched a new and dynamic tool which will dramatically and positively affect your bottom line. I’m sure you’ll agree as soon as you see it. As quantities are limited, I’m accepting appointments on a restricted basis.”
Or how about this one for subordination? “I know you’re very busy, so I’ll only take a few minutes of your time.”
Versus, “I have a brief and extraordinary presentation prepared specifically for you. As I highly value our time together, I will take 30 minutes, no more and no less. I’m sure we’ll be able to mutually agree that it was time very well spent.”
And of course, there is that endless slide presentation. The audience is not told the number of slides and is therefore in limbo. When you notice that half way through your presentation that they are looking at the clock, you begin to use phrases such as “well this slide isn’t very important so I’ll skip over it.”
Once you’ve begun to speak in that manner, you’ve relegated yourself to “unimportant and unprepared”. You’ve lost the sale.
So take the time to prepare for every meeting. Think carefully about the kinds of words you will use to assure your audience of your competence and importance. Eliminate weak words and unimportant slides. If you’re not sure of a word, don’t use it. Terms such as “irregardless”, “nucular” and “for all intensive purposes” will sink you.
Load your weapon and use it carefully.